谷歌推出 AI 工具 帮助广告生推进自动化发展

发布日期：2023-07-19    点击次数：135

品玩6月15日讯，据谷歌官方消息，谷歌近日宣布将为广告商推出两项自动化功能，借助 AI 技术来提高广告的投放转换率。

这两项功能包括 Demand Gen 和一项推动视频广告推广的技术。Demand Gen 可以通过 AI 技术帮助广告商在 Gmail，YouTube 和 Shorts 等不同平台找到合适的位置，为视频和照片广告找到更合适的位置。

而另一项推动视频广告推广的技术可以帮助视频广告寻找更合适的投放网站，根据测试结果显示，这项技术可以帮助视频广告提高40%的播放量。

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